- JUICER 3 YOU HAVE NOT INSTALLED THE PREVIEW MANUALS
- JUICER 3 YOU HAVE NOT INSTALLED THE PREVIEW INSTALL
With the new infrastructure in place, the brothers claim they now have the capacity to manufacture up to 700 pouches per minute. Having learned from the Rudrapur plant delay, the brothers ensured the J&K plant’s machinery was in running condition before importing it to India. In April 2020, the brothers commissioned a second plant in Jammu & Kashmir, under the name of Trikuta Pulp and Nectars, and commenced production. After four months of this leg work, and going through hundreds of Chinese emails and sitting through several calls, the machinery was finally installed, programmed, and ready to go. Mitkaran went around knocking on their doors to get help in the form of specialised, programmable logic controllers and convert the language of the programmes into English. Rudrapur, an industrialised town, was home to factories of large conglomerates such as Tata, Bajaj, M&M, etc. Not one to give up, Mitkaran decided to make use of the resources he had around him. We could only email them, but this was slow and time-consuming,” says Mitkaran. “Due to several restrictions in communication, it’s not easy to call them over the phone.
JUICER 3 YOU HAVE NOT INSTALLED THE PREVIEW MANUALS
The brothers were left with machinery that were yet to be installed, and instruction manuals written only in Mandarin and other Chinese languages. Overnight, all flights were cancelled, especially those from China.
JUICER 3 YOU HAVE NOT INSTALLED THE PREVIEW INSTALL
We imported them in January 2020, and were all set to welcome Chinese engineers to install the machinery, having even booked their flight tickets.”Īnd then, the pandemic hit India. Most brands with high quality juice products buy machinery from China, so we did the same. Rajneesh says, “We needed the right kind of machinery to make fruit juices, and we wanted only the best. However, manufacturing fruit juice at scale at Ghai Overseas - the Rudrapur plant where the brothers also manufactured packaged drinking water - was no easy task for the brothers. Mitkaran, who oversees R&D, and imports oranges, lemon concentrate and other ingredients, has set up a team of experts to formulate and create a preservative-free range of fruit juice flavours with a shelf life of six months.Īfter having friends and family test the different flavours, Groovy finalised six - mango, guava, anar (pomegranate), mint-o-lemon, lychee and mixed fruit, and added them to its product portfolio. With Groovy, the brothers are steadfast in their vision to make high quality fruit juice. Selling products priced at Rs 5 and Rs 10, this Coimbatore-based FMCG brand is catering to the masses Building a range of flavours